Marketing Manager

Your Key Responsibilities:

Lead Generation:

• Develop and execute comprehensive lead generation strategies to drive qualified leads into the sales pipeline.
• Utilise data-driven methodologies to optimise lead acquisition through various campaign including digital marketing, email campaigns, webinars, and events.
• Collaborate with the sales team to define lead qualification criteria and ensure seamless handoff of leads for follow-up.

Content Management:

• Oversee the creation, management, and distribution of high-quality content that resonates with target audiences, including whitepapers, case studies, blog posts, and social media content.
• Develop and maintain a content calendar that aligns with the overall marketing strategy and product launch cycles.
• Work with internal teams and external partners to ensure content is optimised for SEO and aligned with brand messaging.

Market Research:

• Lead market research initiatives to understand customer needs, market trends, and competitive landscape. Translate insights into actionable strategies to drive market positioning and product messaging.
• Analyse data and provide actionable insights to inform product development, marketing strategies, and go-to-market plans.
• Develop customer personas and segmentation strategies to tailor marketing efforts more effectively.

Campaign Management:

• Oversee the planning, execution, and optimisation of multi-channel marketing campaigns, including digital, content, and inbound marketing efforts. Ensure campaigns are aligned with strategic goals and deliver measurable results.
• Manage the marketing campaign lifecycle, including budgeting, timelines, creative development, and performance analysis.
• Continuously optimise campaigns based on performance metrics and ROI, making data-driven decisions to improve outcomes.

Strategic Planning:

• Develop and implement a comprehensive marketing strategy that supports the company’s growth objectives, with a particular emphasis on data-driven approaches to market analysis, segmentation, and targeting.
• Identify new opportunities for growth and innovation within the marketing function, staying ahead of industry trends and technological advancements.
• Work closely with the product team to ensure marketing efforts align with product launches and updates.

Brand Management:

• Strengthen the company’s brand presence in the market by developing brand guidelines, overseeing content creation, and ensuring consistent messaging across all channels.

Event Management:

• As a Marketing Manager, you will be responsible for researching, planning, and managing the company’s presence at key industry events.
• This includes identifying relevant conferences, trade shows, and networking opportunities that align with our strategic goals. You will manage all aspects of event participation, from initial research and budgeting to logistics, booth design, marketing collateral, and post-event analysis.

Your Value:

Strategic Thinking: Ability to develop and implement long-term marketing strategies aligned with business objectives.

Experience: a proven track record of experience in strategic marketing, with a strong focus on lead generation, content management, and campaign management within the data or software industry.

Technical Skills: Proficiency in marketing automation platforms, CRM systems and analytics tools. Familiarity with SEO, SEM, and PPC strategies.

Leadership: Demonstrated ability to manage external vendors or agencies.

Adaptability and Agility: Ability to quickly adapt to changes in the market, industry trends, and customer preferences.

Analytical Mindset: Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.

Communication: Excellent written and verbal communication skills, with the ability to create compelling content and present findings to stakeholders.

Project Management: Proven ability to manage multiple projects simultaneously, with a keen eye for detail and a focus on results.

In return, you can expect a very £highly competitive salary (DOE) superb career and succession opportunities and personal advancement as the company is growing exponentially and possesses a work based culture and personal development opportunities that any employer in this sector will be hard pressed to beat