Business Transformation

Why a Single Customer View Matters

Customer data is often spread across disconnected systems, leading to poor experiences and missed opportunities. A Single Customer View (SCV) brings everything together but traditional approaches are slow and costly. This guide shows a faster, more flexible way to build an SCV that delivers real results.

by Paul Saxton

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Company

5Y shortlisted at the UK Business Tech Awards 2025

5Y has been shortlisted for the Best Use of Data and the Transformation through Technology awards at the UK Business Tech Awards 2025.

by Jamille Sammour

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Articles

Impostor Syndrome: My Story

A personal journey through Impostor Syndrome in the tech industry - revealing how self-doubt can persist despite success, and how reframing inner narratives can unlock true confidence and leadership.

by Tracey Whitefoot

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Articles

5Y and AI: How we accelerate customer data journey with artificial intelligence

This article explains the benefits of both approaches and gives you a taste of how 5Y and AI can help.

by admin

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Videos

Putting Business Users First | Video Demo

In this short video, 5Y co-founder and CTO Paul Saxton shows how 5Y puts business users first.

by Paul Saxton

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Videos

Accelerating Insights Through Standardisation | Video

In this short video, 5Y co-founder and CTO Paul Saxton shows you how 5Y accelerates insights through standardisation.

by Paul Saxton

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Videos

Defining Data Centricity | Video Demo

In this short video, 5Y co-founder and CTO Paul Saxton defines data centricity.

by Paul Saxton

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Videos

Discovering The 5Y Data Platform | Video Demo

In this short video, 5Y co-founder and CTO Paul Saxton introduces you to the 5Y Unified Data Platform.

by Paul Saxton

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